Social Media campaigns
A Social media campaign may be a powerful way to advocate for your chosen issue, charity or organization.
You will need to think about the planning and design of your campaign and the media you will use to raise awareness about your issue. Social Media campaigns can take many forms, for example, it could be a series of adverts leading to an event or a more tailored campaign for fundraising.
If you are going to try and create a social media campaign in conjunction with an external organization you must get their permission to do this and this will require you to meet with people prior to producing a campaign. Here are a range of activities to get you thinking about your social media campaign.
You will need to think about the planning and design of your campaign and the media you will use to raise awareness about your issue. Social Media campaigns can take many forms, for example, it could be a series of adverts leading to an event or a more tailored campaign for fundraising.
If you are going to try and create a social media campaign in conjunction with an external organization you must get their permission to do this and this will require you to meet with people prior to producing a campaign. Here are a range of activities to get you thinking about your social media campaign.
Planning a social media campaign
based on Digital Advocacy group website- The good, the bad and the ugly
1. Decide on your goal
What are you trying to accomplish? It’s not just about your Twitter reach on your hashtag, but the actual outcome from the exposure. Fundraising? Sensitization? Changing perceptions? Influencing policy? could you develop SMART targets for this type of outcome.
2. Figure out your target audience
Oftentimes when we ask this question, the answer is “everyone”. Realistically, it’s best to have a target audience because it improves your reach, allows you to better tailor your content and use your resources more effectively. You are more likely to achieve your goals by focusing on this aspect of your strategy.
3. Choose your social channel
Website? Blogs? Newsletters? Twitter? Facebook? Instagram? Snapchat? This is where #2 comes handy. By better understanding your chosen demographic, you can appropriately pick the channel you’re most likely to reach them on.
4. Create catchy content
This is what it finally comes down to. How engaging is your content? Be sure to use visuals and pictures. Some of our favourite platforms for create visuals are Canva and Pablo. Come up with a catchy hashtag. Keep a coherent message. And most importantly, remember to include your call to action. To donate, share, volunteer, act etc
5. Tailor your message for different platforms
Measure your reach and adjust your strategy based on the results. Google Analytics provides information on websites and each social media platform has in-built analytics such as Facebook Ads or third-party tools such as Tweetbinder, Keyhole etc
Successful examples of NGO social campaigns
Many local and global charities use social media effectively to promote events
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